Expect anything.

When I built this site in 2009, I thought it would be a place where I wrote about design. I didn't. Instead I just clipped things into other places, owned by third parties. First Evernote, then Springpad, and then Google Keep. I had effectively censored myself. No longer. Anything goes. A particular post might not be useful to anyone else in the world, but if you have your own web site then surely that is the best place to keep things.